While entertainment is at our core, we have a decade of deep experience and relationships in the nonprofit sector. This ability to understand, navigate and translate between two complex worlds makes us uniquely positioned to see opportunities for alignment, create connections and, ultimately, activate and execute strategies for positive social change.
Founder Paul Katz, a two-time Grammy nominee and a key executive at one of the most successful music companies in history, has a 30+ year track-record in all aspects of entertainment and is still actively involved in the industry. As an insider, Paul understands the landscape and uses that unique insight, a robust network and direct access, to create opportunities for cause alignment and social impact.
We know first-hand the power of story to inspire so we wrap serious subjects in entertaining packages. We also know that stories need to have the right message, messenger and medium so we only identify and create opportunities with celebrities and entertainment properties when there is an authentic connection.
Our commitment to entertainment and philanthropy means we create value-focused relationships with clients that are engaged, meaningful and lasting. Together, we achieve results such as greater awareness and engagement, increases in membership and donors, costs savings and money raised, all of which contribute to sustainable and impactful social change.
Film, Video, Albums,
Using a rigorous 5-step process, we first undertake a needs assessment and prepare and present a recommended celebrity action plan which includes a timeline and budget. Next, we utilize our extensive research capabilities to uncover celebrities that have an authentic connection to your cause and who might be willing to partner with you. Then we use our network of industry relationships to cultivate participation by the celebrities, manage the engagement and then measure the results to ensure we accomplish your goals.
We will identify, cultivate and manage cause entertainment integration with film, television, music, sports and online properties including activities such as cause placement in production and cross-marketing campaigns. As with Celebrity Engagement, Cause Entertainment Integrations will amplifying your existing campaigns by taking serious subjects and wrapping them up in entertaining package to achieve measurable results for you.
With more than 30 years in the entertainment industry – spanning film, television, music, sports and online platforms – we’ve created compelling content with award-winning social cause campaigns, capturing the hearts and minds of audiences worldwide. We will apply our creative talents and expertise to your cause, producing, marketing and distributing content such as film, video, albums, and concerts.
We believe that effective social change only occurs through sustained commitment. As a trusted partner, we will collaborate with you in a variety of ways including strategy, entertainment and marketing, cause marketing, advocacy, capacity building and growth and music use, always with your mission in mind.
Using our decades of knowledge, experience and networks, we confidentially make philanthropic recommendations and connections for celebrities, then manage the relationships and measure the results. By supporting celebrities in this way, their passion and visibility can lead to a better world, while still balancing career, reputation and personal life.