description Celebrity matching and marketing

project status June 4, 2007 first phase launch

partner The American Diabetes Association

cause Diabetes research, information, funding and advocacy


project overview
American Diabetes Association's "I Decide to Fight Diabetes": is a multi-year campaign designed to inspire and empower Americans to become champions in the fight against diabetes and raise funds for the ADA.

Our mission: to match celebrity spokespersons with the campaign and associated events, add a mobile component, and generally assist with marketing.

our partner
The American Diabetes Association is the nation's leading nonprofit health organization providing diabetes research, information and advocacy. Founded in 1940, the American Diabetes Association conducts programs in all 50 states and the District of Columbia, reaching hundreds of communities. The mission of the Association is to prevent and cure diabetes and to improve the lives of all people affected by diabetes.

stellar commitment
Patti Labelle, Sherri Shepherd, Maria Menounos (pictured, with parents), Donna Richardson Joyner, Mama Love and Donnie McClurken are some of the famous faces joining the battle and helping to raise awareness. Click here to read a testimonial by Maria Menounos.

learn about the American Diabetes Association donate directly to the American Diabetes Association learn about Diabetes join the "I Decide to Fight Diabetes" campaign

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